https://thefirstuse.com/blog daily 1.0 2026-03-25 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/78113574-feaf-4adf-bc7f-cc3eac94163c/RAY_1620-Edit.jpg https://thefirstuse.com/blog/caleb-williams-iceman-trademark-heating-up monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/9335c100-23d8-4f33-bc9c-c74c594cc966/IMG_6821.jpg Blog - Caleb Williams Moves to Trademark “ICEMAN” — But the Field Is Getting Crowded - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/24bfe15f-ce80-4177-907e-2b759011f723/54858668366_cf7a93d61d_o.jpg Blog - Caleb Williams Moves to Trademark “ICEMAN” — But the Field Is Getting Crowded - Make it stand out “Commanders vs. Bears” by All-Pro Reels, CC BY-SA 4.0 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/7262a30f-49c4-4561-9bb5-5180fb516a0f/liddell.webp Blog - Caleb Williams Moves to Trademark “ICEMAN” — But the Field Is Getting Crowded - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/123e460c-bf37-4b6b-a752-17a0947a1e5a/1532532189_george-gervin.webp Blog - Caleb Williams Moves to Trademark “ICEMAN” — But the Field Is Getting Crowded - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thefirstuse.com/blog/the-tendernism-saga-continues monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/904603d6-5916-4ee9-adab-8b8334b13f24/Screenshot+2026-03-09+at+5.47.26%E2%80%AFPM.png Blog - New Filings Suggest Fight to Own “Tendernism” May Just Be Beginning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thefirstuse.com/blog/how-to-conduct-a-knockout-search monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/07558eda-04b5-4e6e-aaec-976207cbaa0d/search-gc92ab0faf_1280.jpg Blog - Trademark Knockout Search Explained: What It Is and How to Do One - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thefirstuse.com/blog/how-to-build-a-trademark-portfolio-for-growth monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/1771119900208-59G3C7QZ6KJ7WAOY88Y4/unsplash-image-26MJGnCM0Wc.jpg Blog - Building a Portfolio & Licensing Strategy That Supports Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thefirstuse.com/blog/non-traditional-trademarks-beyond-names-and-logos monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/a8f73430-1b2e-43c1-a17a-01e846c0e666/Matthew_McConaughey_2019_%2848647846048%29.jpg Blog - 7 Non-Traditional Trademarks You May Already Be Using - Make it stand out Photo by All-Pro Reels, CC BY-SA 2.0 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/e75b0335-fd72-40d0-807a-ee462091a466/In-N-Out+Trade+Dress.jpg Blog - 7 Non-Traditional Trademarks You May Already Be Using - In-N-Out Burger The distinctive interior restaurant design featuring white sectional walls with horizontal red stripes, glass panels above the dividers, red chairs and booth upholstery, white countertops and tabletops, red and white tile around the ordering area, and a silver counter — all working together to create a recognizable dining environment. US Registration Number: 4,839,216 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/50161a47-42e5-4c1e-b953-713e59436707/shell+trade+dress.jpg Blog - 7 Non-Traditional Trademarks You May Already Be Using - Shell The yellow canopy with a red stripe along the bottom and the word “Shell” displayed in red on the canopy, creating a recognizable gas station presentation associated with the brand. US Registration Number: 2,985,351 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/ee5b6f67-ad54-4eb1-95ea-ae3c20a1e2d6/a-slamdunk-makers-mark-v0-gll4gvhkbund1.webp Blog - 7 Non-Traditional Trademarks You May Already Be Using - Maker’s Mark The distinctive red wax-like coating that covers the cap of the bottle and trickles down the neck in a freeform, irregular pattern, first registered in 1985 and later expanded in a subsequent registration in 2021 to protect wax extending further down the body of the bottle as its heavily wax-dipped "slam dunk" bottles gained popularity among collectors and developed a robust secondary market. US Registration Numbers: 1,469,925; 6,318,596 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/9ac2e993-30b3-4866-9b76-a9f0eb493870/Tiffany+Blue+-+Pantone+1837+Blue Blog - 7 Non-Traditional Trademarks You May Already Be Using - Tiffany & Co. — Tiffany Blue (Pantone 1837 Blue) Tiffany Blue has been protected as a registered color trademark since 1998 and was later formalized as a custom Pantone shade, 1837 Blue, created exclusively for Tiffany. US Registration Number: 2,416,794 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/b239e55d-e889-45e8-b159-7396edbd14c9/Screenshot+2026-02-10+at+10.57.00%E2%80%AFPM.png Blog - 7 Non-Traditional Trademarks You May Already Be Using - UPS — Pullman Brown (Pantone 462C) UPS first registered the color brown in 1998 for use on its trucks. In 2004, it obtained an additional registration for the specific shade of chocolate brown, Pantone 462 (aka “Pullman Brown”), for use on vehicles and uniforms. US Registration Numbers: 2,131,693; 2,901,090 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/94ed8ccf-287f-4c8c-b4f0-0498515e5cdb/Owens+Corning+Pink.jfif Blog - 7 Non-Traditional Trademarks You May Already Be Using - Owens Corning — Pink Registered in 1987, Owens Corning Pink was the first single-color trademark registered with the USPTO. The company has since expanded its portfolio of color mark registrations to cover use of the color across a variety of building and insulation products, including its well-known insulation materials. Original 1987 US Registration Number: 1,439,132, https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/4ee4392a-ab91-4aa4-aa02-2033626d81b5/Screenshot+2026-02-10+at+11.24.07%E2%80%AFPM.png Blog - 7 Non-Traditional Trademarks You May Already Be Using - Porsch 911 Configuration Porsche holds two configuration trademark registrations protecting the distinctive silhouette and body design of the Porsche 911, a shape made recognizable through decades of consistent use. The first registration, issued in 2004, covers the 993 generation. A second, issued in 2024, takes a broader approach, intending to protect the 911’s configuration across all future generations. US Registration Numbers: 2,655,378; 7,603,348, https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/68f091e3-f078-4d91-b40f-5f78b16b0b9a/coca-cola+bottle.jpeg Blog - 7 Non-Traditional Trademarks You May Already Be Using - Coca-Cola Drinkware Coca-Cola holds configuration trademark registrations for various drinkware designs that are recognizable even without labels or logos. Most notably is its distinctive contour bottle shape, originally introduced in 1916 and registered in 1960. The company has continued to protect the three-dimensional shape of its bottles and related packaging as source-identifying product configurations. Original Coke Bottle US Registration Number: 696,147 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/2bcee9cd-7cbe-443c-8051-6b85fdcb1b1d/crocs.png Blog - 7 Non-Traditional Trademarks You May Already Be Using - Crocs Shoe Design Crocs holds configuration registrations covering specific design elements of its foam clogs, including the distinctive pattern of round ventilation holes on the upper, textured side panels with trapezoidal openings, and additional heel and strap detailing. These non-functional design features work together to create a recognizable product configuration associated with the Crocs brand, a distinctive design many consumers love and many love to hate. US Registration Numbers: 5,273,875; 5,149,328 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/d9cb56b6-77b0-4698-95b6-d69a621e4870/crayons.jpg Blog - 7 Non-Traditional Trademarks You May Already Be Using - Crayola Crayons The distinctive scent of its crayons, "a scent reminiscent of a slightly earthy soap with pungent, leather-like clay undertones." US Registration Number: 7,431,203 https://images.squarespace-cdn.com/content/v1/644ecf2f89e4fa54edda0d3a/7319b8ec-ad56-4699-a7a1-2737e61ddd90/morrocanoil.webp Blog - 7 Non-Traditional Trademarks You May Already Be Using - Moroccanoil The signature fragrance used across its hair care products, "a high impact fragrance primarily consisting of musk, vanilla, rose, and lavender." 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